iPad has just made interactive e-books available, thanks to Lonely Planet, which is a publisher of travel guides. E-books for Italy, Spain, France, Great Britain and Ireland, each containing more than 3000 hyperlinks and imbedded points of interest, will be sold at Apple’s iBook stores.
These will later be followed by interactive guides for Japan, Thailand and Australia. It will allow readers to pre-plan their trip, bookmark pages, take notes, search imbedded points of interest and find exact content.
Electronic reading devices are changing the face of the publishing industry and gaining popularity with consumers. In 2009 research companies estimated that 10 million e- readers would be sold in the United States by the end of 2010.
John Boris, Lonely Planet’s executive vice-president says technology is helping them to achieve their never-ending quest of making the guide as perfect as possible, “The e-book in the iBook store was a new frontier for us which really creates a level of inner activity for a guide that has not previously existed. We believe it is the most enhanced e- book out there for travel.”
0 comments:
Post a Comment