Know Your Product, Sell Yourself

When it comes to buying a car, I have often thought about the salesmen brokering the deal. However good the car is, I would still rather buy it from a great salesman who knows what he is talking about as oppose to dealing with someone who is just interested in picking up the commission. 


I have had some terrible experiences when dealing with executive car salesmen. I would expect these professionals to be experts in their field and have extensive knowledge of the products they are selling, but often, sadly, this is not the case. 


When I talk to a salesman I don’t want to realize that I know a lot more about his product and company than he does. I expect him to know the ins and outs, the specs, the details. I also expect him to go out of his way to finalize a deal. 

Now I know, this might sound like an “automobile” post, but the principles are true for any business situation: 

• You should be the expert when it comes to your own business. 
• You should be polite and accommodating towards your clients. 
• And obviously you should go out of your way to finalize a deal with them – your salary depends on it! 

At the end of the day, as a business person and/or an entrepreneur, above selling your product or concept, you are selling yourself (or a projection of yourself) to your client. 


To read the full post in a lot more detail, go to: Don’t just sell your product, but sell yourself to your client.

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