I have had some terrible experiences when dealing with executive car salesmen. I would expect these professionals to be experts in their field and have extensive knowledge of the products they are selling, but often, sadly, this is not the case.
When I talk to a salesman I don’t want to realize that I know a lot more about his product and company than he does. I expect him to know the ins and outs, the specs, the details. I also expect him to go out of his way to finalize a deal.
Now I know, this might sound like an “automobile” post, but the principles are true for any business situation:
- You should be the expert when it comes to your own business.
- You should be polite and accommodating towards your clients.
- And obviously you should go out of your way to finalize a deal with them – your salary depends on it!
At the end of the day, as a business person and/or an entrepreneur, above selling your product or concept, you are selling yourself (or a projection of yourself) to your client.
To read the full post in a lot more detail, go to: Don’t just sell your product, but sell yourself to your client.
